Before we start, these are the answers for exercises from week 1 and 2:
Revolution in the car industry
1. c
2. e
3. d
4. g
5. b
6. h
7. a
8. f
Marketing to students
1. The market for new cars is worth about € 200 million a year
2. We estimate that our share of the market will be 28 per percent
3. We are targeting high earning consumers with salaries above €100,000 a year, who have enormous spending power
4. Many of our customers have a debt of €5,000 or more.
5. It will take them several years to pay off these loans
6. We have a special offer this month: a 5 per cent discount on all software products
7. We are trying a new method of selling:sending special offers by text message
8. The company hopes that its new strategy will give sales a boost
